From dark patterns that trick unsuspecting users to mass social experiments conducted by internet giants, we take a look at the murky, increasingly complicated rights and wrongs of design – and the moral questions you should ask yourself as a designer.
When we think of bad design, usually what comes to mind are mistakes, bodged jobs and confusion – not effective, efficient practice in the form of either tricking users (aka ‘dark patterns’) or conducting arguably harmful experiments on them without their consent.
But at what point do normal, persuasive design tools there to make money become dark patterns? And when do routine experiments, user research and A/B testing carried out every day become wrong? And what should you, as a designer, do about it?
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